Wednesday, September 26, 2007

Staples calling all Specialty Paper Sellers, You Know Who You Are

Staples called this week. It got me to wondering about the world's largest office supply store and why they don't sell more of the Specialty Paper.

Paper.com is very good at selling Specialty Paper and we have about 40,000 types online.

Staples sells "Specialty Paper" too, about $300mm per year. However, Staples defines specialty paper a bit differently. They are referring to anything that is not white and 8 1/2 x 11 as specialty paper.

It is interesting to me that we all define specialty paper so differently. For Staples it represents about 300 papers. For Paper.com it represents about 40,000 papers.

In fact, for Paper.com the most bizarre and unusual papers are probably specialty papers. Edible papers. Waterproof papers. Earth friendly papers. Handmade papers. Therhttp://www.blogger.com/img/gl.link.gifmal papers. Carbonless papers. Paper made of plastic, like Tyvek papers or Yupo papers which are synthetic papers for watercolor projects.

How about textured papers? We have laid finish, linen finish, , rough, smooth and supersmooth. Exactly how smooth does a paper have to be to be supersmooth?

Or, we can consider inclusions. Paper is usually made by pulping cotton or wood into a pancake batter substance that is sprayed on a screen like you would find on a screen door, but finer. Water drips through the screen and the fibers of the wood or cotton line up and bond together naturally so that when its dry, its paper. During this process it is common to drop leaves, flowers, and other items into the paper during the drying process so that these items become part of the paper. Each sheet of paper is unique. Paper.com sells thousands of these unique, specialty papers, both by the sheet or by the pack.

Here is today's interesting specialty paper, Stone Cinnamon, an embossed paper:

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Tuesday, May 29, 2007

Announcing the Paper.com Affiliate Program...

Paper.com Announces New Affiliate Program

Paper.com Announces New Affiliate Program

Paper.com announced today the start of a new online affiliate program utilizing AffiliateTraction’s TrackAssure affiliate software as an addition to current advertising efforts.

A leader in art, office and educational paper supplies since 2003, Paper.com has served as a comprehensive source of consumer and corporate paper products such as greeting cards, wedding invitations, business cards, office supplies, stationary, envelopes, graph paper, transfer paper, photo paper, printable stationary and more. Paper.com claims to have over 8,000 types of paper in stock and available for immediate delivery.

According to Paper.com’s John Engel, the choice to start an affiliate program was a logical extension of current efforts. “An affiliate program allows us to extend our reach to new audiences without the time and effort involved in negotiating advertising purchases. AffiliateTraction’s services were very attractive to us, because they offer a comprehensive solution to affiliate marketing that includes software, promotion and management.”

According to Greg Shepard, CEO of AffiliateTraction, an affiliate program allows anyone to earn commissions for their efforts that result in sales. “It is very simple,” says Shepard. “Anyone can be an affiliate. Even without a website, affiliates can earn commissions through a simple website link we provide. The link can be e-mailed to friends, shared in online discussions, printed on business cards or flyers, and more.”

Mr. Shepard also made clear that AffiliateTraction offers help to those without experience in affiliate marketing. “Someone with no experience whatsoever can make money, and with the proper knowledge one can earn a healthy income,” says Shepard. “Best of all, we offer all of our affiliates help in implementing their promotional efforts through valuable tools, online tutorials and support by phone and email.”

Affiliates who sign up for the Paper.com affiliate program will earn a 10% commission on all sales they refer and are paid monthly when earnings have reached $25.00 or more. The Paper.com affiliate program is also configured so that even if a visitor is referred and does not return to the site to purchase anything for up to a year, the affiliate is still credited with the commission.

For more information about the Paper.com affiliate program, visit http://affiliates.paper.com

For more information about Paper.com, visit http://www.Paper.com

For more information about AffiliateTraction’s services, visit http://www.AffiliateTraction.com

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